Top Tips for Making Corporate Videos That Get Noticed

Does your video convert whenever you hit the publish button? If not, then stop creating and focus on reading the tips for creating a high-impact video that turns every click into leads. The trend of video in the digital world is inevitable. A high-impact video allows you to connect, engage and communicate directly with your audience. But there are so many videos out there on the Internet, so how do you ensure your video gets noticed? If you’re wondering about this answer, then this post is a perfect guide to make every video get noticed.

1. Understand Your Purpose and Audience

Before crafting any video, learn the purpose of the video and the type of audience you are going to target. The clarity of purpose and audience will help your video gain more impressions and the desired outcome.

2. Keep It Short and Sharp

A video that provides a clear message in a short period gets more views and impressions. Brands can go for series-based short videos that deliver quick value in place of long-form videos. The way to deliver value may vary, considering the interests of the audience. 

3. Hook Your Audience

Underestimating the hook of the video is a big no-no, as it can make or break the experience of the viewers. Make it impactful and irresistible, as it will decide whether your efforts will count or not. 

4. Tell a Story, Not Just Information

Do you like books that have only information but no images and compelling visuals? Absolutely not. Similarly, your video also must have a story to share with characters that bring engagement and interest. Dry facts don’t engage people; stories do. Even if you’re in a technical field, storytelling with information works far better than video with just technical jargon.

Frame like this –

• Start with the problem at the beginning of your message
• Come up with solutions in the middle of the video and
• Wrap up with the outcome or benefit
• You can use characters or testimonials

This framework will help you craft a video that impresses your audience and lets them come back again and again.

5. Quality matters

How long can you watch a video that has poor display and sound quality? That’s why creating high-quality video becomes important to let your audience stop scrolling. 

6. Use On-Screen Text and Subtitles

Most viewers view videos with a mute option. So if you’re creating a video, then you must add subtitles and on-screen text and ensure it is clearly visible.

7. Add Branded Elements Subtly

You’ve prepared a video, great! But where is the logo and your brand colors? Without branding elements, it becomes a challenge to let your audience know about your brand. That’s why prioritising the branding elements is crucial. 

8. Leverage the Power of Emotion

Emotions are a weapon for brands that they can use to make their video relatable to the audience. Draw the attention of the audience by creating videos that evoke emotions. 

9. Optimize for Platform-Specific Formats

Every platform has a different format of videos, so optimize accordingly. Pick the right one or get it done with the help of an experienced video maker in Bangalore. They can help you in understanding the video formats on LinkedIn, Instagram and other platforms. 

10. Track, Analyze, Improve

Tracking and analyzing is the most crucial step after hitting the publish button on the video. Analyze whether it is performing well or not, and you can learn the possible modifications needed in the next video.

Conclusion

Video is the best way to connect, communicate and engage with your audience. But not every video gets noticed, and that’s why following the right strategy is crucial to make every effort count. Here we’ve explained the necessary tips that every brand must consider before saying “yes” to publishing any video. If you’re still failing to make such videos, then you can collaborate with skilled video makers in Bangalore, and they will help you create premium-quality video that converts. Looking for experts in video production? Then Pink Lemonade is a reputed corporate video maker in Bangalore who blends creativity with strategy and turns every video click into customers. From ideation to post-production, they ensure your story is told the way it deserves to be.